Call to increase share of domestic light industry products in Belarus’ stores

It is necessary to increase the share of Belarusian light industry goods on the store shelves in Belarus, Chairwoman of the Belarusian light industry concern Bellegprom Tatiana Lugina said on the air of the ONT TV channel, BelTA informs.

“There is room for growth, we need to increase the share of Belarusian light industry products on the shelves of our stores. Of course, this task should be addressed by manufacturers and us, coordinators of this activity. We should not waste a single minute. We need to seize the moment and just take the niches that were vacated for one reason or another in the offline and online stores, in retail and wholesale segments. The world is changing so fast that the things that seemed to be inefficient and irrelevant two or three months before, have turned out to be relevant now,” Tatiana Lugina said.

The chair of the concern emphasized that a multi-brand textile outlet opened in Russia’s Ivanovo in May. “We are opening another facility in Novosibirsk in August, the work is underway. We have plans to launch two more multi-brand trading houses that will represent three or four enterprises of our concern. In this case, our companies will not have to penetrate the market on their own, but they will try to establish a foothold there jointly with other companies via a trading house that will represent four enterprises,” she added.