City brand for Grodno

          Local authorities took a decision to have the city brand developed for Grodno.
Preliminary work got already underway. Citizens, students, and others are involved in the discussion of ideas for the city brand. There are plans to announce a theme contest.
Most likely Grodno authorities will invite foreign professionals of territorial branding to refine the idea proposed by Grodno citizens and promote the Grodno brand. Most likely, the idea of the brand will be designed along the lines of the concept "Grodno - City of Museums". The brand should work effectively for the promotion of the city. It will include a logo and signature style of the city, colors, tune, etc. and will be used everywhere from postcards to public transport. The city brand should contribute to the economic development of Grodno, its popularity and prestige at international level.
The city authorities hope that the idea will be chosen after the active public discussion. However, it is possible that the first concrete proposals may be presented at the 10th Festival of National Cultures, which will be held in Grodno next summer.